Kim Kardashian had a surprise for fans looking to get their hands on her SKIMS collection in time for Valentine's Day ... she popped up in-person at an L.A. pop-up shop!

The SKIMS founder was on hand Wednesday for the opening at the Westfield Century City shopping -- and, smartly, Kim showed up repping her company's V-Day theme from head to toe.

Gallery Launch Gallery Skims With Love Launch Gallery Gallery Getty

She wore an all-pink get-up, matching the all-pink pop-up ... and, of course, lots of items in her limited-edition Valentine's Day collection are pink too.

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The collection was released a few weeks back and features lots of sheer lace lingerie, catsuits and rhinestone bedazzled gear too.

Kim enlisted some of her pals, like such as Simona Tabasco and Beatrice Grannò from "The White Lotus," as models.

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